It may sound like name of a Roman General or twist-toy Transformer, but Optimus Maximus is actually a high-tech computer keyboard. There’s a tiny OLED screen embedded into each of the 113 programmable keys.

A software utility lets you associate each key with a 48×48 pixel image, so you might use a logo for a corporate website, desktop icon for a popular application, or friend’s photo for an instant messaging program.

The keyboard is ideal for switching among unusual character sets, such as Cyrillic, Ancient Greek, Georgian, Arabic, or Quenya. Musicians might use musical notes, mathematicians could embed math functions, and programmers may favor HTML codes.

Before you rush out to buy one, you should know the price. It’s roughly $1,500, depending on the exchange rate between Russia and the U.S. Check out the website of Art.Lebedev Studio, the designer of the keyboard, for other interesting products — most with more down-to-earth prices.